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Privacy Policy

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Effective Date: 02/05/2026
Last Updated: 02/05/2026

This Privacy Policy explains how RACK Athletic Ltd ("RACK.", "we", "us", "our") collects, uses, stores and protects your personal data when you visit www.rackathletic.com, place an order, contact us, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and where applicable other relevant privacy laws.

 

1. Who We Are

RACK Athletic Ltd is the controller of your personal data for the purposes described in this Privacy Policy.

 

2. Personal Data We Collect

We may collect and process the following categories of personal data:

A. Identity Data

  • Name

  • Billing name

  • Delivery recipient name

B. Contact Data

  • Email address

  • Telephone number (if provided)

  • Billing address

  • Delivery address

C. Order and Transaction Data

  • Products purchased

  • Order history

  • Payment status

  • Refunds / exchanges history

D. Technical Data

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Time zone

  • Website usage data

E. Marketing / Preference Data

  • Consent preferences

  • Wishlist / saved cart behaviour (if enabled)

  • Communication preferences

F. Communications Data

  • Messages sent to us

  • Customer service enquiries

  • Complaint or support history

 

3. How We Collect Data

We collect data:

  • when you place an order

  • when you create an account (if enabled)

  • when you contact us

  • when you subscribe to marketing (if introduced later)

  • through cookies and analytics tools

  • automatically when you browse our website

 

4. How We Use Your Data

We use your personal data to:

Fulfil Orders

  • process purchases

  • dispatch goods

  • arrange delivery

  • process refunds / exchanges

Customer Service

  • answer enquiries

  • resolve complaints

  • provide support

Website Administration

  • maintain security

  • troubleshoot issues

  • improve functionality

Legal / Compliance

  • fraud prevention

  • accounting and tax records

  • enforce our Terms and Conditions

Marketing (only where lawful)

  • send promotional emails where consent is given or otherwise permitted by law

 

5. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

To process and deliver your order.

Legitimate Interests

To operate and improve our business, prevent fraud, and manage customer service.

Legal Obligation

To comply with tax, accounting, and legal duties.

Consent

For certain cookies and direct marketing communications where required.

 

6. Payments

We do not store full payment card details.

Payments are securely processed by approved third-party payment providers used through our ecommerce platform.

Those providers process payment data under their own privacy and security terms.

 

7. Sharing Your Data

We may share personal data where necessary with trusted service providers including:

Ecommerce / Website Providers

  • Wix and related website services

Payment Providers

  • Payment gateways used at checkout

Delivery Providers

  • Royal Mail

  • Parcel2Go partners

  • Other couriers where required

Professional Services

  • accountants

  • legal advisers

  • IT providers

Authorities

Where legally required, fraud prevention, court orders or regulatory obligations.

We require service providers to process data appropriately and securely.

 

8. International Transfers

Some service providers may process data outside the UK.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as recognised contractual protections or adequacy mechanisms.

 

9. Data Retention

We retain personal data only as long as reasonably necessary for the purposes set out in this policy, including:

  • order fulfilment

  • returns and disputes

  • tax / accounting obligations

  • fraud prevention

  • legal claims

Retention periods vary depending on the nature of the data.

 

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for:

  • essential website functionality

  • shopping cart operation

  • security

  • analytics

  • performance measurement

  • user preferences

Where required by law, we will request consent for non-essential cookies.

You may also control cookies through your browser settings.

A separate Cookie Policy or cookie banner may apply.

 

11. Google Analytics / Analytics Tools

We may use analytics tools (including Google Analytics or similar services) to understand website traffic and improve performance.

These tools may collect device and usage information.

Where legally required, such tools will only operate after consent.

 

12. Security

We use reasonable technical and organisational measures to protect your personal data.

However, no internet transmission or storage system can be guaranteed completely secure.

 

13. Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

  • access your data

  • correct inaccurate data

  • erase data in certain circumstances

  • restrict processing

  • object to processing

  • data portability

  • withdraw consent where processing relies on consent

To exercise rights, contact:

contact@rackathletic.com

We may need to verify identity before responding.

 

14. Marketing Communications

If you opt in to marketing communications, you may unsubscribe at any time by:

  • clicking unsubscribe in emails

  • contacting us directly

We may still send non-marketing transactional emails relating to orders.

 

15. Children’s Privacy

Our website is not specifically directed at children.

We do not knowingly collect personal data from children in breach of applicable law.

 

16. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for their privacy practices.

Please review their own policies.

 

17. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be posted on our website with the updated date.

 

18. Complaints

If you have concerns about how we handle your data, please contact us first so we can try to resolve the matter.

You may also complain to the UK Information Commissioner’s Office (ICO):

https://www.ico.org.uk

 

19. Contact Us

RACK Athletic Ltd
2 Rushton Drive, Coalpit Heath, Bristol, UK, BS36 2PJ
Email: contact@rackathletic.com
Website: www.rackathletic.com

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